strategy

‘Heroes’ brings classic ‘Fire Emblem’ experience with a dash of tedium

‘Heroes’ brings classic ‘Fire Emblem’ experience with a dash of tedium

By Zachary Landau | Asst. A&E Editor If nothing else, “Fire Emblem: Heroes” is an interesting barometer for Nintendo’s mobile efforts. It is the first in the company’s line-up of mobile games to most accurately replicate the source game’s, well, gameplay. “Super Mario Run” is an auto-runner as opposed to a platformer, and “Pokémon GO” […]

Apple’s iPhone 7 launch sheds light on marketing strategies

Apple’s iPhone 7 launch sheds light on marketing strategies

By Sean Spencer | Staff Writer On Sept. 7, Apple revealed the new iPhone 7 and 7 Plus to mixed reactions. Many people, including Audrey Guskey, associate professor of marketing at Duquesne University, are wondering, “Are we over the iPhone?” Controversially, the 3.5mm headphone jack is no longer on the iPhone. Instead, the Apple iPhone […]