marketing

New marketing and communications vice president announced at Duquesne

New marketing and communications vice president announced at Duquesne

1/17/2019 Kellen Stepler | Staff Writer New hometown, new college, same job. That’s what life is like for Gabriel Welsch, the new vice president for marketing and communications at Duquesne University. Welsch will start his new position on March 18. Welsch is coming to Pittsburgh from Juniata College, where he was vice president for strategic […]

Technology featured in new Rockwell classrooms

Gabriella DiPietro | Staff Writer 11/07/17 Technology is constantly improving and advancing, which has made the industry of sales significantly more challenging. However, Duquesne University’s Palumbo-Donahue School of Business has proudly made the decision to embrace this technology-driven industry and introduce its new Center for Leadership in Professional Selling. This newly renovated space can be […]

Millennials inspire marketing changes, technological growth

Millennials inspire marketing changes, technological growth

By Hallie Lauer | Layout Editor For over one hundred years, we have been naming our generations. Starting with the lost generation, a term coined in 1914, and continuing all the way to 2017 with generation z, naming generations has transformed from merely an identifier to a way to market things to specific demographics. The […]

Duquesne professor enters plea deal over keying cars

Duquesne professor enters plea deal over keying cars

Raymond Arke | News Editor A nationally-recognized Duquesne University marketing professor accused of keying her neighbors’ cars pleaded guilty this week to summary offenses after prosecutors withdrew more serious counts. Audrey Guskey, 62, of Bridgeville had been facing a felony and two misdemeanors charges after police said she keyed cars over the course of three […]

Duquesne professor charged with criminal mischief

Duquesne professor charged with criminal mischief

Raymond Arke and Zach Landau 08/01/17: Duquesne University has provided the following statement: “The University is troubled and deeply disheartened by these events. The allegations, if true, would not reflect the University’s mission in any fashion. We will await further facts as this matter proceeds through the justice system.” Audrey Guskey, a Duquesne marketing professor and […]

Must-have holiday toy shows how companies can drive demand

Must-have holiday toy shows how companies can drive demand

By Sean Spencer | Staff Writer It seems that every child is begging their parents to buy them the hottest toy this holiday season — Hatchimals. There’s only one problem, though — the toy is sold out everywhere.   Hatchimals by Spin Master are eggs that hatch into little furry creatures. There are 5 so-called […]

Fall: the season of pumpkin-flavored everything

Fall: the season of pumpkin-flavored everything

By Sean Spencer | Staff Writer One drink sparked an economic and popularity surge in pumpkin-inspired foods. Starbucks launched the pumpkin spice latte in the fall of 2003 and sold 200 million of them over the next decade. With the “PSL,” Starbucks has changed the game for marketing. According to Jemully Media, Starbucks knows how […]

Apple’s iPhone 7 launch sheds light on marketing strategies

Apple’s iPhone 7 launch sheds light on marketing strategies

By Sean Spencer | Staff Writer On Sept. 7, Apple revealed the new iPhone 7 and 7 Plus to mixed reactions. Many people, including Audrey Guskey, associate professor of marketing at Duquesne University, are wondering, “Are we over the iPhone?” Controversially, the 3.5mm headphone jack is no longer on the iPhone. Instead, the Apple iPhone […]