apple

Apple makes bold moves with new iPhone launch

Apple makes bold moves with new iPhone launch

By: Ollie Gratzinger | Staff Columnist  Since its initial release in 2007, Apple’s iPhone has been one of the front-runners in smartphone technology. The company has been spitting out a new device once a year with few exceptions, each promising to be bigger, better and smarter than the last. With the release of the iPhone […]

Apple’s iPhone 7 launch sheds light on marketing strategies

Apple’s iPhone 7 launch sheds light on marketing strategies

By Sean Spencer | Staff Writer On Sept. 7, Apple revealed the new iPhone 7 and 7 Plus to mixed reactions. Many people, including Audrey Guskey, associate professor of marketing at Duquesne University, are wondering, “Are we over the iPhone?” Controversially, the 3.5mm headphone jack is no longer on the iPhone. Instead, the Apple iPhone […]

Apple right to refuse government orders

Apple right to refuse government orders

By: Rebekah Devorak | Opinions Editor  In 1956, your medical files were locked away in a doctor’s office filing cabinet. Your photographs were stored away in a scrapbook. Your checking account information was safe with the teller. Your record albums were kept under your bed. In 2016, everything is in your pocket, protected from prying […]

Apple revolutionizes medical research

Apple revolutionizes medical research

By Rebekah Devorak | Opinions Editor  In an era when the iPhone is commonly used for boosting confidence and perfecting other’s perceptions of ourselves through carefully chosen Instagram themes, Apple is instead choosing to use arguably its most popular invention to better the world. With the recent expansion of ResearchKit, Apple once again innovates and […]

off the record: Apple users complain over free U2 album

By: Sam Fatula | a&e editor If you take a moment to Google the words “how to,” the search engine’s autofill feature would finish the phrase with “dismantle an atomic bomb.” Brace yourselves; this is not a sign of society going into an anarchic state of mind anticipating World War III, but rather the name […]

iPhone still going strong after seven years

By Sam Leon | Student Columnist Last week, Apple’s iPhone had its seventh birthday, the date marks Steve Jobs’ unveiling of the technology on Jan. 9, 2007. With somewhat modest hopes of a one percent market share of the world’s cellphone market in the beginning, the iPhone now dominates an impressive 12.9 percent of that […]